Visit York Integrated Marketing Campaign
As you explore York you will discover that every aspect of York’s modern life is inextricably linked with its past all beautifully preserved in the historic heart of the city. This inspired an iconic approach for another famous city, New York and the world-famous 'I love New York'. Which today sees the slogan appear on t-shirts, hats, towels, plastic bags, oven mitts... That was all the inspiration that was needed to help shape a campaign over 3000 miles away.