The Ribena Colouring Café
From the moment you walk in, you'll know this isn't just any old café. The Ribena branded one-day pop-up Ribena Colouring Café in Covent Garden was all about grabbing life by the felt tip. It's a chance for colouring in connoisseurs to bring a unique illustration by artist Alex Lucas to life in a simply brilliant way. The illustration was in lots of pieces, giving everyone who comes to the café their own small canvas to bring to life. We then put these mini masterpieces back together again. A mix of creative, imaginative people bringing all sorts of ideas made it a day to remember. Social media influencers such as vlogger Giovanna Fletcher and creative 'girl gang', the Confetti Crowd, were invited to attend and amplify the event to Ribena's target audience. The finished artwork was brought to life with projection mapping technology and revealed in an evening experiential event.