TD Direct Investing EMEA Brand Film

TD Direct Investing wanted to disrupt the market with a strong, challenger brand idea and creative approach that would increase low brand awareness and deliver commercial success by generating online Trading and ISA accounts. Rooted in insight, our brand idea ‘I CAN’ was born. Simple, motivating and customer-focused. In two words it clearly conveys what TD Direct Investing stands for and the belief that once you’re empowered with knowledge and support, you can confidently take control of your financial future and invest by yourself.