Soreen & Universal Pictures Brand Activation Campaign
Soreen is a great British food brand and long established as Britain’s No.1 malt loaf, with a wide variety of formats. The brand has strong health credentials and is a feature at breakfast and in children's lunchboxes - with their lunchbox loaves being schools standards approved. It’s true what they say; never work with children or animals. But what do they say about working with Minions? With the launch of their very own movie in 2015, kids young and old simply couldn’t get enough of those little yellow mischief-makers. So with goggles safely strapped on, a despicably delicious concoction was created. Minions and Soreen!