Rexona

Rexona was one of those briefs that demanded more than just a clever idea; it needed a cultural connection. We weren’t just selling deodorant; we were speaking to a generation driven by movement, purpose, and self-expression. The challenge? Creating work that felt real, relevant, and rooted in their world, not ours. So we dug deep into local insights, tapped into cultural moments, and built a campaign that moved with them, not ahead of them, not behind them. Just right there, in step.