Nivea Men Pan-European Brand Activation Campaign

NIVEA is the founder of male skincare – it’s the world’s No.1. It’s been voted FHM’s grooming awards winner for the past 10 years. Its goal is to be the master brand in male grooming and whilst it has achieved success in deodorant and shower, it needs to convert this success into its face care products. Men aren’t terribly interested in skincare, it’s a category that tends to be on constant promotion, and there’s very little in-store space available to brands. When you take a little care to look good on the outside, you feel good on the inside. If men feel good in their skin they have the confidence to achieve more. We needed to deliver this message in a way our audience could relate to. Taking advantage of Nivea Men’s football credentials (official suppliers to the England Squad) we looked to dramatise the feeling you get from taking care of your skin. The 'Man of the Match' campaign, took a standard sampling event into something much, much bigger in social media, online and in-store.