New Look Integrated Marketing Campaign

In a fiercely competitive fashion market, a new stylish multi-channel campaign was required to have a huge standout, adding value and engaging a wide range of shoppers. An innovative digital concept with consumer insight was central to the campaign. The unique insight into our target customers shopping habits and behaviours played a key role in the creative strategy. Our audience is always looking at discovering new and exciting trends across the planet. Their world exists in a social space and their mobile is a window to the world. Through a promotional microsite, five exciting worlds were created, each one has relevant, exciting and engaging on-trend content. Mobile-optimised and zoned to meet the aspirational lifestyle of our audience which covers a range of topics. Customers can discover what’s hot and what’s not from around the world! Through five different worlds, we create a deep engagement user experience that allows our users to interact with and enjoy the content. All underpinned by the opportunity to win amazing prizes through a variety of mechanics. Entrants not lucky enough to win the main prize walk away with a ‘25% off’ voucher.