Leeds Rhinos Foundation Integrated Marketing Campaign
Leeds Rhinos Foundation is Leeds Rugby's official charity that delivers projects in the heart of the community. Harnessing the power of sport to make a lasting, positive impact on individuals' lives. The campaign featured Leeds Rhinos players who are involved at the heart of everything the Foundation offers the Leeds community. They helped to highlight the unique power sport has to enrich lives in a whole range of ways-inspiring qualities from confidence, to discipline to team-spirit.