Leeds Beckett University 'BE Beckett' Brand Campaign
The campaign communicated both the academic and lifestyle benefits Leeds Beckett’s can offer and highlight just how much students could achieve. ‘Be’ is also a distinctive and recognisable element of the Beckett name. As such the campaign is about potential – not just the potential to secure a good job, but also to discover the people, hobbies and interests that make life worth living on the way. Our promise to undergraduates is clear and simple. Be everything you want to be.