Jaguar I-pace Press Campaign

Since 1935, Jaguar has pushed the boundaries of what's possible. Electric doesn't change this. It offers more opportunities to realise their vision of a more sustainable, intelligent driving experience that embraces the dynamism and design they're renowned for. Jaguar I-PACE's revolutionary design is true to both the spirit of Jaguar and Jaguar I-PACE Concept. For over eighty years, Jaguar has created cars that excite the senses. Electric power doesn't change this; it only produces more opportunities for developing the dramatic performance they are renowned for: seamlessly integrated technology, abundant space, and exceptional calm. Thrilling to drive, easy to live with. Behind the wheel of a Jaguar, the move to electric makes sense in every way possible. The performance we live for remains untouched. The technology behind it gets more innovative and more sustainable every day.