Hamelin Paper Brands Pan-European Integrated Campaigns
Project 1 - The premium quality of Oxford notebooks’ 90gsm Optik paper means you can confidently write on both sides of the page with no show through. Going to university isn’t just about studying hard, it’s about having the best experience of their lives and not being afraid to show the world there is much more to them than meets the eye. These students enjoy life to the full - they write on both sides of the page. Project 2 - In a technology-driven world, remind professionals of the attributes that make Black n’ Red notebooks are an iconic business tool. The word ‘notebook’ has become synonymous with technology. This insight helped to create a campaign that harnessed the language of technology to dramatise the key features of Black n’ Red notebooks.