


Other banks have branches; we have an arena. first direct is the sponsor of this amazing entertainment venue in Leeds to give you a brilliant experience beyond the banking stuff. The travelling' first direct: Direct to Stage' film sees us follow three up-and-coming bands. The female-fronted Dead Pony are Glasgow's most exciting new band. The Royston Club are a four-piece indie band from Wrexham, North Wales. Leeds-based L'Objectif are schoolmates who first formed a band together at 12. They all had the opportunity to perform their killer tracks on the first direct arena stage. We filmed their journey, and then we'll take their live performance on a two-date screening in the north of England. One city. Three killer performances. In the most prominent location, seen by thousands of potential new fans. We're putting new music centre stage.