Yorkshire Forward Integrated Marketing Campaign

As the regional development agency, Yorkshire Forward wanted to encourage people to come and visit, live in, work in and invest in our region. Our job is made so much easier by the fact that we’ve got some of Britain’s biggest and most dynamic cities and some of the most incredibly varied and spectacular landscapes—and the quality of life here is excellent. The marketing campaign needed to dramatise the spectacular landscapes that are associated with Yorkshire, but importantly showcase to businesses what they didn't know. Our campaign put an unexpected twist on business statistics that positioned the region as a world-leading place to live and conduct business.