Anadin Extra Advertising Campaign
Pain is a fundamental part of the human experience, which means that it’s a fundamental part of storytelling. Powerful words like ache, distress, severe, agony, anguish, suffering, torment and stabbing can feature. It’s the root of some amazing metaphors and for some at its worst, the pain can be all-consuming. Dramatising this visually and in words leads to a unique campaign strategy that consumers can relate to.