Bernard Matthews/Sony The Amazing Spiderman 2 Campaign
The Amazing Spider-Man was one of the jewels in the Sony Pictures release crown and they choose their partners carefully. Bernard Matthews was looking for incredible visibility through a high volume on-pack promotion, which would form part of a bold and truly engaging campaign. The strategy that was created to ensure both Sony Pictures and Bernard Matthews achieved their objectives. The campaign was centred around using Spider-Man as a unifying piece of IP who would be activated across a range of channels. We all know Spider-Man is a Superhero, however, not everyone knows turkey is noted as a Superfood due to being low in fat, highly nutritious and versatile.