BBC 2017 Rugby League World Cup Integrated Campaign
In 2017, the best Rugby League players from around the world played in Australia, New Zealand and Papua New Guinea for the most sought-after prize in international Rugby League. The Rugby League World Cup 2017 featured 14 teams playing 28 games over five weeks – all hoping to be crowned world champions in what is the pinnacle event in international Rugby League. The campaign featured a hero launch film, ad break bumpers, and several pieces of content for the BBC Sport social channels. This included cinemagraphs showing the four home nations giants making their way to Australia and Instagram gifs.