

John Lewis & Partners have vast Christmas Advertising ‘form’. Over the years, the general public has much loved and anticipated their efforts; it’s a brand (just like Aldi) whose Christmas advertising has contributed to the UK’s modern Christmas traditions. Like the UK public, Kevin is a John Lewis & Partners fan, getting just as excited as any Christmas loving Brit. There’s also a history of Kevin joining in the John Lewis & Partners social buzz and adding his little take – but it’s always more of a tribute than a hijack.