adidas Techfit Virgin Active Gym Experience
adidas Olympic brand ambassadors helped to dramatise that “Impossible is Nothing”, with the latest Techfit technology. Techfit was engineered for Olympians to help them achieve their own personal impossible. A state of the art range that included Geofit trainers which moulded to your feet and Techfit apparel which supports your body to let your muscles perform. Clima365 technology lets your body breathe and regulates your body’s temperature resulting in improved athletic performance. The campaign centred around a unique Techfit gym experience pod which was placed within key Virgin Active gyms. Members were then encouraged to try the Techfit products during their workout to help them achieve their own personal impossible.